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Creating New Dimensions of Dining Pleasure

The Paradise Story began with a little spark, which fired into a grand influence.

In 2002, the little spark that was Seafood Paradise, was a humble 25-seater coffee shop located in Defu Lane in an inconspicuous industrial area. In many ways, it lacked glitz and glamour but the tastes it offered more than made up for it. The foodies in Singapore came in droves for the sumptuous yet reasonably priced cuisine.

Spurred by this success, Eldwin Chua created a brand new restaurant concept Taste Paradise. With a menu of traditional Cantonese cuisine and an array of exquisite dim sum, the brand garnered a local fan base as well as media affirmation.

Being a culinary enthusiast and a visionary entrepreneur, Eldwin continues to grow the Paradise brand while keeping firm his belief in creating great food at good value. With more than 12 well-received restaurant concepts, the Paradise empire grew rapidly to own more than 150 restaurants worldwide. Apart from our restaurants, Paradise Group also has a catering arm which brings the irresistible taste of paradise to homes, private and corporate functions. The brand continues to be embraced by many and its flames are invigorated by your support. Let your discerning palates embrace the wonders of Paradise!

News and Promotion

Beauty in The Pot - Hearty Shrimp Broth Promo (Back by Popular Demand) |

The Hearty Shrimp Broth is making a flavorful comeback!

Starting upcoming Sunday (1st June), this all-time favorite returns to all

06 Jun 2025

Beauty in The Pot - RM2 Blind Box Promo |

Introducing the ultimate hotpot surprise – our RM2++ Blind Box is here, featuring 10 premium hotpot ingredients you won’t want to miss!

06 Jun 2025

Paradise Dynasty - Cherished Moments of Love |

Parent’s Day Seasonal Menu | Cherished Moments of Love

Every bite of yellow wine xiao long bao is a deep thank you to your

29 Apr 2025

Beauty in The Pot - Birthday Bliss Promo |

BIRTHDAY BLISS at Beauty in The Pot! It’s your special day – and we’re turning up the

16 Apr 2025

LeNu & Canton Paradise - Rice Bowl Series |

Introducing our latest comfort food fix – 5 hearty, flavour-packed rice bowls inspired by the vibrant

15 Apr 2025

Paradise Dynasty - Braised Pork Belly Promo |

Indulge in the rich, melt-in-your-mouth goodness of our all-new Braised Pork Belly Series—a perfect blend of tenderness and flavor that will

20 Mar 2025

Paradise Dynasty - RM1 Blind Box Lucky Draw |

The mystery dish blind box is back! For just RM1++, you can draw a mystery blind box filled with ten different dishes! In addition to the usual

03 Mar 2025

Beauty in The Pot - RM0.99 Promo |

For a limited time, Beauty in The Pot serving up an irresistible deal! Now, when you order three delicious dishes (Spanish Iberico Pork Belly, Baby

03 Mar 2025

Paradise Dynasty - Business Set Menu |

Indulge in Paradise Dynasty's meticulously curated set menu, featuring a harmonious blend of flavors crafted from the finest seasonal ingredients.

03 Mar 2025

Beauty in The Pot - Super Supper Promo 2025 |

Enjoy 5 selected items with just RM2.50++ in 2025! Only happens at Beauty in The Pot's upgraded Super Supper Promo.

07 Jan 2025

ParaPara Hotpot - Individual Hotpot Set |

Dive into ParaPara's all-new Individual Hotpot Flavors! Prices start from only RM29.

01 Aug 2024

Le Shrimp Noodle Bar - Daily Teatime Value Set |

Enjoy Huge Savings! Our newly launched Daily Tea Time Value Set is now at all Le Shrimp outlets.

06 Jun 2024

Paradise Dynasty - Super Deal Set Lunch |

Enjoy our Super Deal Set Lunch starting with just RM24.

23 May 2024

Paradise Dynasty - Fun-tastic Kids Meal |

Kids always looking forward to some special surprises when going to a restaurant.

10 May 2024

Beauty in The Pot - Happy Kids Meal |

Happy Kids Meal at Beauty In The Pot! Let the kid enjoy the food, but also feel the infinite fun of unboxing the blind box with RM 15.90++ only.

22 Apr 2024

Beauty in The Pot - Premium Individual Hotpot Set |

Enjoy our Premium Individual Hotpot Set with just RM29.

11 Mar 2024

LeTen - Weekday Individual Set |

Let's mix & match! 3 simple steps to have a happy meal through our newly launched Individual Weekday Set Menu:
Choose your

20 Jul 2023

LeTen - Puas Hati Set Menu |

Makan sampai Puas Hati! Sharing food is always an expression of love! No matter its a small or big gathering, we've got you covered.

17 Jul 2023

Le Shrimp - Meal UPgrade Promo |

We are having an all-new promotion for meal UPgrade! Order any main noodle/rice dish and add only RM8.

08 Feb 2023

LèTen - Superb Teatime 40% off Promotion |

LèTen's Superb Teatime promotion is happening now!
Pamper yourself with 40% off Premium Dim Sum & Desserts!
Terms and

23 Aug 2022

ParaThai - Great Value Set Menu |

Planning to have Authentic Thai food for:
Corporate dinner?
Family dinner?
Friends gathering?
Birthday

01 Jun 2022

Beauty in The Pot - Supper Time 20% off Promotion |

Shout out to SUPPER LOVER! Enjoy supper time offer 20% off for all food ingredients at The Gardens Mall and Tropicana Gardens Mall outlet! Terms

01 Jun 2022

Paradise Dynasty - Teatime 40% Off Promotion |

Paradise Dynasty Teatime Promotion is back by popular demand!

Enjoy 40% off for all Xiao Long Bao, Dim

01 Jun 2022

A Destination
for Food Lovers

Promising a sensorial experience with service from the heart, every concept immerses the diner in an atmosphere that captures the finer points of Chinese culture.