It was working part-time in seafood restaurants in his late teens that sparked Eldwin’s interest in the culinary world, particularly seafood. At a young age, Eldwin found his first restaurant on a strong foundation in offering delicious home-style cuisine prepared with quality ingredients offered at good value. Even now with gull-fledged kitchen teams headed by well-experienced executive chefs, Eldwin is still very much hands-on in bringing new dishes to each and every menu. Taking pride in providing quality cuisine with good value, Eldwin takes the comments that he receives very seriously and uses these to constantly improve his menu and services.
Edlan joined Paradise Group in 2006 when Seafood Paradise at Defu Lane has grown appreciably and Taste Paradise was making its first foray into the Singapore restaurant scene. As the architect of the group’s operations, Edlan translates Eldwin’s vision into reality and has also taken on the marketing aspect for the Paradise brand. Dedicated to train and instill the company’s values of sharpness, passion, perseverance, innovation, inspiration and team spirit to his team, Edlan believes that the Paradise has the potential to grow into an established brand in the region, upholding its philosophy of quality food, good service and true value to Paradise’s customers.
Elyna Tan joined Paradise Group of Restaurants as the Chief Executive Officer (CEO) of Paradise (F&B) Malaysia Sdn Bhd in 2011. Her responsibilities entail managing all aspects of the business from overseeing the overall operational matters, business development, to developing marketing plans for all 6 brands & 20 restaurants in Malaysia - Paradise Dynasty, Beauty In The Pot, LeNu, Canton Paradise, ParaThai and LèTen. She also works closely with Eldwin Chua, Chief Executive Officer and Edlan Chua, Chief Operating Officer of Paradise Group, Singapore, to ensure standardisation in the brand’s promise and delivery in Malaysia.